In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the historical persistence of universities has…
Browsing: Health
To many people, sports nutrition is about carbo-loading for a competition, or having the latest sports food or supplement. However,…
Introduction In the old days we simply said ‘eat less fats and oils’, based on the observation that the typical…
In most sports, athletes periodise their training. There may be a base phase after the off-season in which high volumes…
Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at…
How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of…
Carbohydrate loading is one of the most talked about yet misunderstood topics in sports nutrition. For a start, all athletes,…
For sprint races and events up to the Olympic distance, fluid needs are of greatest importance to competitors, with sports…