Creating a user-friendly and functioning website is a complex task for many companies. It includes focusing on the logo, website layout, fonts, etc. While they can hire webflow experts to get the job done, it’s still important to share brand values, company culture and mission, and any design guidelines to be followed. Whether you’re in the eCommerce, SaaS, or other industry to provide a delivery route optimization, there are some common best practices regarding website design.
Since your website is like the first impression your visitors will get, making it as perfect as possible is essential. This way, you can gain new clients and successfully retain old ones.
Three best web design practices for productivity
The web design you will create will be your brand atmosphere when customers are interacting with it.
1. Use accurate CTA buttons
You may have shared the most interesting information or an engaging blog article on your website. However, if you don’t let your visitors know what they should do next, the pages won’t succeed. People are almost always confused, especially when visiting your website or interacting with your content is their first time. To simplify their interaction with your brand, use proper call-to-action buttons here and there.
For example, when creating a landing page, you can let customers know whether they should buy a certain product, learn more about your new offers, or read the next blog article for more information. In the meantime, ensure an attractive and catchy CTA button design. Use colors such as red to instantly grab your customers’ attention and let them know their next move.
2. Intuitive navigation on all pages
In the era of digitalization, it’s all about simplicity when it comes to web design. Especially if your website has multiple categories like chatbot features or else, which is mostly the case for eCommerce companies, you must ensure your customers can navigate through it successfully. The website structure, navigation, data collected with supermetric and buttons must be clear and understandable to visitors to help them find what they need.
During this stage, you should consider clear language and simple words, readable fonts, descriptive categories, etc. As part of the design, it’s a great practice to use calm colors so that customers won’t get tired when spending time on your ecommerce and interacting with its content.
3. Add attractive visual elements
Visual elements are essential part in the road of turning your idea into a viable startup. Most people think that visual elements on a website are only about images in blog posts. However, this is not true as this list also includes your company logo, images on pages such as “About Us,” etc. But what should you focus on? And how to ensure your visuals are good enough?
First, don’t bombard visitors with visual content:
- Use as few images and videos as possible. This will also affect your site speed and overall SEO performance.
- Ensure there’s some free space that will make your pages look clear and optimized.
- Last, make your images and videos relevant to your audience’s needs and expectations.
As you finish your web design, it still needs some work for good maintenance and optimization. Ensure good branding elements are added to your website so customers can easily remember and recognize it across different platforms.