It’s not easy getting influencers and social media stars to agree to feature on your blog for free. Many of them are under contract with brands or have exclusive contracts with other blogs, so they aren’t as accessible as you might think. But that doesn’t mean you can’t get them to feature on your blog. You just need to know how to go about it in the most efficient way possible. Starter Tips: Getting guest posting on your blog is hard if you don’t come up with a plan for it from the word ‘go’. Here are some tips you can use right away to start making things happen in the right direction:
Build relationships before asking for favors.
This is the most important tip of them all. The reason you want to build relationships is that they’ll lead to more opportunities to get guests to post on your blog. When you build relationships, you start to understand what type of person they are. You know how they like to be contacted, what they care about and how you can relate to them. You’re not just a blogger who reaches out to anyone and says “hey, want to guest post on my blog?” Instead, you’re a blogger who is friends with lots of other bloggers who are very successful.
Building relationships may take some time, but it’s worth it when you get an influencer to agree to post on your blog. When you reach out to them, they’ll know that you’re someone that they can trust and who respects them as people. They’ll be more willing to help you out if you’ve shown that you’re someone who’s genuine and cares about their career as well.
Ask influencers what you can do for them first.
When you’ve built a relationship with an influencer and they’ve agreed to help you out, don’t be too quick to ask them to guest post on your blog. First, ask them what you can do for them or what they need help with first. This way, you’ll be able to build a relationship with them even further. You’ll show that you’re a helpful and generous person who’s not just in it for yourself. You’ll also be able to create a win-win situation where you can help them and they can help you.
Be selective with the types of guest posts you agree to.
It’s important to be selective with the types of guest posts you agree to. You don’t want to take on anything and everything just for the sake of getting more posts on your blog. If you do that, you’ll also be risking your credibility. You have to have clear standards for the type of articles you’re willing to publish.
You can do this by looking at the topics that your influencers want to write about. If you don’t feel like it’ll fit with your blog, don’t agree with it. You can always turn the guest down without hurting their feelings. You can say something along the lines of “I appreciate the offer but I don’t think this post would be a good fit for my blog.”
Make it worth the guest’s while.
When you’ve found an influencer who’s willing to guest post on your blog, don’t be too quick to say “yes, let’s get this published”. Instead, try to negotiate a deal where it’s mutually beneficial for the guest and you. For example, you could negotiate with the guest to give you first dibs on any products or services that they launch shortly.
This way, you’ll be able to get free products or services from the guest in exchange for publishing their post on your blog. You could even offer to help the guest promote their guest post. This will show that you’re not only helping yourself in the long run but that you truly care about the guest’s needs as well.
Conclusion
Getting guests to post on your blog is a tough task to do. Luckily, there are a few tips that you can use to make this process easier and more efficient. To start, you should build relationships with other bloggers before asking them to guest post on your blog. After that, you should ask the guest what you can do for them first. Finally, you should make it worth the guest’s while by being selective with the types of topics you agree to publish and trying to negotiate a deal where everyone benefits.
