A website is essential for a successful business. Building a website for your business is easier than you might think. A small business website can be created in just a few steps.
The best part is that building a website doesn’t require prior web development, web design, or coding knowledge.
These are the six steps to creating a website for your business.
- Select a web builder
- Select the Perfect Domain
- Choose a theme or template
- Install extensions or plugins
- Make pages and create content
- Your website is published
Step 1: Choose a website builder
When it comes to website builders, you have several options. Some of our favorite platforms include Weebly, Squarespace, WordPress, Wix, and others. Although WordPress is the most popular platform, you should choose the site builder or content management system that is best for you.
First, research your options. The evaluations and guides mentioned throughout this post are excellent places to start. Consider the cost, integrations, customization, and usability. True, many ideal content management systems are even free.
After you’ve reduced your alternatives, demonstrate your favorites. Which one seems to you to be the most natural? Do your top choices offer all the CMS and website functionality you need? How does customer service fare? Choose the site builder that is best for your business after weighing the advantages and disadvantages of your top options.
Step 2: Choose the Perfect Domain
Choosing a domain is the most critical decision you make regarding your website. It is the way you want to be perceived by the world. It is the address of your website and how people will remember you. Many of the most desirable domains have been taken, but that doesn’t mean you won’t find the perfect environment for your brand.
These elements are essential when brainstorming domain names.
- It is easy to spell and say.
- It’s short and sweet.
- Use.com,.org, or.net.
- Use your name.
- Avoid using numbers and hyphens.
You don’t need to worry about buying your domain name yet. When you sign up for hosting, you can register your domain name. You can also buy your domain name using Squarespace and Wix.
Step 3: Decide on a theme or template.
The exciting phase of developing a business website has begun. Themes and templates give your website a lovely and unified appearance without having to pay a designer.
You can sort templates by category in most website builders. There are both free and paid options available, with many of them including built-in features. Select a theme or template that is appropriate for your needs, easy to use, loads quickly, and works well on mobile devices. Examine the reviews and see how frequently the theme is changed.
The majority of themes and templates only require one click to install. Try on a few free options if you’re seeking them before choosing one. Your article can be modified with colors, fonts, and the addition of your logo after installation. Through the process of customizing, your site builder will walk you through each step.
If you’re planning an event, you’ll need a website to promote it and sell tickets. And with the help of event templates you can save time and money while still creating a stunning event that your guests will love.
Step 4: Install plugins or extensions
Extensions and plugins in WordPress and Squarespace can give your website new features. These tools can make it challenging to maximize the potential of your small business website. Squarespace extensions can be accessed from the extensive library. WordPress gives you access to over 60,000 plugins.
There are so many options it can be tempting to download as many extensions or plugins as possible. This could slow down your website and cause performance issues. You should only download the necessary plugins for your site and then delete any plugin that does not serve your purpose.
We recommend those plugins and extensions have high ratings and are regularly updated. To see if the plugin is suitable for you, you can also look at feedback from other users.
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Step 5: Create pages and content
Once your template is set up and customized, it’s time to start creating pages and content. You will need a basic homepage to explain what your business does. Most people will view your porters, who may scroll down or browse them quickly. Only highlight the most important and exciting information.
You may also need other pages:
- About
- Get in touch
- Blog services
- Media mentions
- Customer reviews
Keep in mind that your company may require more pages. You can use your imagination to design a unique website. If you plan to build an e-commerce website from scratch, you will also need store pages with detailed product descriptions and photographs.
You will add images, videos, and text to your pages after they have been created. Site builders make it simple to create pages and add content to them. Confident website builders even include templates for a variety of page types.
Step 6: Publish your website
You can create your site privately first, then make it public once it’s ready for visitors, which is an option offered by many website builders. The general public can access your website as soon as you install WordPress on your hosting account. Anyhow, before you begin promoting your website, there are a few last-minute checks you might want to make:
Check how your website will seem beforehand to ensure it can be viewed on mobile devices. Read through your writing to make sure it is accurate. There shouldn’t be any extra content in your theme or design.
To begin generating traffic for your new website, consider contacting current clients and informing them that you are now online. You can also promote your website via email or social media.
Conclusion
You need to have an internet presence to reach a broader audience. Hiring web developers can be out of your pricing range if you run a small business. Fortunately, you can quickly and cheaply create a website using beginner-friendly platforms like WordPress, Squarespace, or Wix.