Reverse psychology in sales

If you wish to grow your business, you need to get more customers, and consistently make as many sales as possible.

By any chance, if you are struggling to accomplish what it takes to make your business a successful entity, then you need to learn using a few simple yet powerful psychological principles.

There is no principle more powerful than reverse psychology, especially in sales and marketing.

Have you ever heard about the reverse psychology?

In this article, you will learn how to use reverse psychology in boosting sales and ultimately achieve increased revenue and profits for your business.

You could apply the reverse psychology idea not only when you are meeting your audience in-person, but also when you are running an email marketing campaign.

You could use subject lines based on reverse psychology concept. And when a person search their inbox, they will find your email intriguing.

Reverse psychology – What is it?

Reverse psychology is basically just offering or supporting an idea that is opposite to the one that you want others to take.

Sounds tricky, right?

As a business owner your goal is to make your prospects take some kind of action, generally a purchasing decision.

What would you do normally? Well, the general approach would be to pitch about your product to your target audience.

Am I right?

Howbeit, in a reverse psychology approach, you would tell them not to take action!

Does that sound crazy to you? You may wonder if a brand needs people to buy their product, why would they even tell them not to buy? That is how many business owners think of it when they first hear about it.

Although it sounds crazy on the surface, it has a significant impact on your business growth.

To understand this better, let us take a glance at a few psychological principles.

Pro Tip – How to find email addresses?

You can use email finder tools like to locate the correct email address of your prospects. When you build your email list in this manner, the quality of your list will be high.

Hence, when a person search in their email and find emails from you or your brand, they are more likely to open, read, and take action.

Reactant and Mimetic theory of desire

Reverse psychology helps you to connect with your customers more deeply at a high emotional level.

When someone tells us not to do something, we tend to be more intrigued to do it, right? This is related to a principle called reactance theory.

And the other theory is the mimetic theory of desire which explains that people want things simply because other people want it too.

This explains why social proof like customer testimonials and case studies work out well.

Besides this, people are more likely to buy something when there is a scarcity of a product i.e., when something is available in limited quantities or there is a short supply compared to the demand.

This is like the fear of missing out (FOMO). When you can’t something often are the things you want more.


Never make your prospects feel that you are desperate to close the deal.

You must act like you didn’t need the sale and that you are fine even if people aren’t buying from you. This will look more authentic giving a sense of general conversation instead of sounding like a sales pitch.

Concluding thoughts

Now that you know how to use reverse psychology effectively, you can apply this to your sales and marketing strategies.

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