In today’s digital world, almost everyone has a blog. Standing out over your competition and amassing steady readers is becoming increasingly difficult. In virtually every industry there’s an A-list blogger who’s regarded by the masses as the “go to resource” for news and information. If you’re planning on starting a blog of your own, simply copying them won’t quite cut the mustard; you have to find your own angle and express your own thoughts and ideas.
Don’t be afraid of controversy
Everyone has a controversial opinion about something. There’s absolutely nothing wrong with having thought patterns that don’t abide by the norm, and sometimes expressing these thoughts and concerns can actually be beneficial. While you’ll run the risk of alienating some readers, the people who opt to stay will no doubt turn into loyal followers. And a loyal follower is far more powerful than a generic reader. In short, don’t be afraid to challenge mainstream ideals.
Engage with other bloggers
They may be your competition, but they’re also your best resource. Try to get on the right side of some of the big names in your industry. Partake in their discussions, follow their social networks and try to make your name known to them. Blogging isn’t about promotion, it’s about building relationships. Play your cards right and this could open doors to new cross promotional opportunities.
Don’t blog every single day
The problem with daily blogging is that your readers will get tired of you. It’s much better to write one absolutely outstanding blog post full of decent information than multiple small blogs that do nothing to serve the community. Don’t blog when you want to, blog when you have to.
Make sure your blog is current
Internet marketers often say “keep it informative”, but this doesn’t matter unless the information is current. Everything you publish should be up-to-date and relevant to your target readership. Base your blog posts around market trends. For example, this Medium author wrote a timely article about conscious capitalism that is both connected to his industry and a trend in the financial world. If the information has already been covered elsewhere, find a related topic so you’re not simply rehashing other information. celebritylifecycle fleepbleep wikibirthdays biographycon allmeaninginhindi
Always look for a unique angle
Your followers will probably follow other blogs in your industry. The last thing they’ll want to read is a post that has been rewritten from someone else’s site. If you are blogging about a hot topic, try to find a new angle and some information that wasn’t discussed in the original article. This will give your readers a valid reason to read your version.
Consider curating content on occasions
Bloggers often make the mistake of confusing curation with plagiarism; however, there’s a world of difference. While a plagiarist will steal content, a curator will use content and clearly credit the original author. Curating is much faster than creation and sometimes more beneficial. If certain topics spread around on the Internet, it may not be worth your time to write a completely new piece — especially if the content is already of a high caliber. In these circumstances curation is a more viable option.
Fundamentally, you should always do your utmost to bring something new to the table. People will see right through you if you lack originality and passion. Blogging is a luxury that’ll take up a significant amount of time and energy. If you think it’s a get-rich-quick scheme that’ll lead to fame and fortune you should probably pursue another career path.
