A digital marketing sales funnel refers to a strategic model that represents your ideal customer’s journey from the moment they first hear about your product/service to the point of ultimately making a purchase, and it plays a vital role in sales development.
Your prospective customers should hopefully go through every single stage in order, getting warmer and warmer until they are eventually boiling hot and ready to plunge into the cool relief of your awesome offerings wallet-first!
Master the art of crafting digital marketing sales funnels and you’ll have a much easier time not only understanding your customer journey, but guiding even more customers to a positive conclusion as well.
Let’s get right down to it…
The 5 stages of a digital marketing sales funnel
Step 1: Acquisition
The ‘acquisition’ stage of the digital marketing sales funnel is encouraging your audience to take action – whether it be signing up to your email list or registering their interest for a free consultation.
The most important aspect of this stage in the digital marketing sales funnel is identifying your ideal customers and figuring out how best to ‘acquire’ them.
Whether you focus on search engine optimization, pay-per-click advertising, or a multitude of other marketing methods, these will be your ‘acquisition channels’.
Step 2: Activation
The next step is to ‘activate’ your newly acquired leads. Now you need to present your visitors with high-value information that speaks directly to them and their needs.
In other words, what solutions do you offer and how can you accommodate them better than anyone else?
Get them interested and engaged!
Step 3: Conversion
Once the interest has been successfully activated, it’s time to move onto the ‘conversion’ stage of the digital marketing sales funnel.
It’s all very well attracting lots of traffic to your website, but if barely anyone is actually converting into a customer, you’re wasting your time. So, how do you pull it off?
You must create the path of least resistance. If you want them to take action and make a purchase, not only should the way be perfectly clear, but it should have a solid CTA at the end.
The better the UX design of your website and the more compelling your sales copy, the more likely you will be to convert those clicks into customers.
If you are struggling to convert, be sure to use the best analytical tools to see where you may be going wrong.
Step 4: Engagement
For those customers who don’t automatically convert, you should continue to nurture them wherever possible.
This can be done by capturing email addresses in exchange for valuable eBooks, and using retargeting strategies to put additional adverts in front of them later down the line.
The more you are engaged with your prospective customers, the more likely they will be to say “Let’s do this!”
Step 5: Retention
Finally, you want to ‘retain’ your customers, keep them returning for more, and ultimately make as much money out of them as possible.
In order to do this, you must be providing a truly superior customer experience. Exceed their expectations, deliver a high-quality product / service, and offer them as much help as is necessary for them to have a positive experience from start to finish.
Pull this off well and not only will they be more likely to return for more, but they’ll also be more likely to refer you to their friends and family as well – which leads to yet even more prospective customers entering the digital marketing sales funnel.
Conclusion
And there we have it: the 5 stages of a digital marketing sales funnel. If you are looking to get serious about your online marketing and start attracting some seriously high-value clients, we strongly recommend looking into hiring the professionals to assist you. This SEO agency in Dubai comes highly recommended with a wealth of positive social proof and case studies to boot.
In any case, we hope you’ve found this article helpful and wish you the very best of luck with your future digital marketing endeavours.
