After signing a multi-year arrangement, the cinch will become Crystal Palace’s official front of jersey sponsor for the 2022/23 season for both the men’s and women’s teams. Continuing with the successful cooperation chain of W88 in the previous season
As part of the agreement, cinch will also become Palace’s official training gear partner, gaining significant brand exposure across the club’s Academy teams, Selhurst Park stadium, digital media, and replica jerseys. It replaces the global brand of online gaming W88 Thailand.
Crystal Palace joins cinch’s collection of critical sports assets, including England Cricket, SPFL, and Northampton Saints Rugby. These properties continue to assist cinch’s objective of becoming the most popular site to buy a vehicle online.
Barry Webber, Commercial Director at Crystal Palace, stated, “cinch is a well-established, family-friendly, and instantly identifiable brand across the UK and beyond. This relationship is just another indication of the club’s off-the-field development.
“This is a fascinating time for our relationship to begin. As we approach our eleventh consecutive season in the Premier League with a squad brimming with international talent, cinch continues its incredible development and innovation in the automotive industry. We count on assisting each other in achieving our individual goals.”
Chairman of Constellation Automotive Group, Cinch owners Avril Palmer-Baunack, stated, “We are thrilled to be joining Crystal Palace as front shirt sponsor. This new agreement will further boost our progress in the UK automobile market. Cinch is an ambitious brand that has accomplished much in a short period. We count on working with the clubs, supporters, and local community next season and have great expectations for the club’s success!”
Crystal Palace will compete in the Premier League next season after placing 12th this year under manager Patrick Viera.