To get the best results from your guest posting investment, you must create high-quality content, find relevant websites, and promote your posts through social media. Content is the most important aspect of a guest post, because it attracts an audience and is valuable to the webmaster. The content should be original and SEO-friendly to maximize its exposure. Here are six tips to get the most out of your guest posting investment.
Promote your guest post on social media
Getting published on high-authority sites is one of the best ways to maximize the returns of your guest posting investment. In addition to your blog, you can also leverage social media to promote your guest blogging services. Some social media users follow fellow bloggers, some of whom have much larger audiences than you. In addition, some of them are influencers, so connecting with them is a great way to boost traffic.
Identify the blogs that have a strong audience and write about topics that will attract their readers. Before you begin writing your guest post, you must find out what topics resonate with these audiences. You can use tools like Digg and Oktopus to determine which topics resonate with the audience of each site. Also, you can use Buzzer to schedule your social media posts and track their performance.
Write a post that helps the prospect’s readers
Research the target prospects before you pitch your guest post opportunities. Identify sites and blogs that are similar to yours, but not in direct competition. In addition, make sure that they have a target audience that relates to your topic. To find such prospects, use tools such as Buzzsumo, Ahrefs, and Ahrefs content explorer. Once you have a list of prospects, export it and map all the email addresses to create a guest posting outreach sheet.
Once you’ve identified prospects, research their audience to see what types of posts they are most interested in. Certain industries will be easier to target than others. For example, if your prospect sells customer experience software, you might want to research the category pages for that specific niche website on Capterra and G2Crowd. Another way to find a prospect is to search domain ratings on sites that have similar content and audiences.
Prioritize relevance over backlinks
Guest posting helps increase domain authority and credibility. Google ranks websites based on their backlink portfolio, and the more inbound links they have, the more credible they are. However, backlinks must be from relevant sites, so make sure to choose your targets wisely. If you’re a sunglasses manufacturer, for example, you want to drive traffic to your prescription sunglasses page. To do this, you need to target authoritative websites, as they will have higher-quality backlinks and therefore be prioritized for recommended searchers.
Remember that too many backlinks will dilute your PageRank and make your content look spammy. Too many links will cause users to have too many options and not click on anything. Matt Cutts, one of Google’s eminent engineers, once said that you should aim for no more than 100 links per piece of content. However, some experts disagree and recommend putting links where they provide value and relevance.
Create an audience persona
To get the most out of your guest posting investment, create an audience persona for your target market. Create a customized narrative that describes your audience, and use it to inform your content and marketing efforts. Your audience persona should be as detailed as possible, since the more you know about your audience, the more effective your content will be. Using this persona will help you build trust and customer loyalty with your audience.
Creating an audience persona involves carefully assessing your audience and identifying common characteristics that your target audience has in common. You should also identify how they will respond to certain content or offers, such as low prices or free shipping. Using this information, you can tailor your content to meet their needs and build a lasting relationship with them. By creating a detailed buyer persona, you will be better able to make guest posts that deliver better results.
Find opportunities on social media
You can find opportunities on social media to write guest posts. LinkedIn is a powerful tool for this purpose, but it is widely underutilized. LinkedIn users are likely to have a professional network and will be less overwhelmed by guest post requests. Once you establish a relationship with a blogger, you can approach him with a guest post request. This will ensure that you get the most return on your guest posting investment. You should Submit your guest post on thewebmagazine.org.
You can also reach your target audience through guest posting. Not only does this provide a great chance to establish your industry authority, but it also helps increase traffic and leads to your site. Backlinks to your site from relevant, quality sites improve its search engine ranking. Additionally, guest posts can lead to more email subscribers. Regardless of the goals of your guest posting campaign, it is important to find opportunities on social media.