Choosing the right Amazon agency is incredibly important because the difference between thriving in or completely failing at eCommerce can come down to that choice. If you find yourself reading this, there is a chance that you have already suspected that your current Amazon agency is not doing the necessary work. If constant stagnant sales, poor communication, or perhaps much worse innovation is a matter you’re grappling with, it is essential to know the right time to change one agency for another. Here are 7 clear signs it is time to move on and join up with an Amazon agency that is aligned with your growth goals.
Lack Of Transparency
The first thing that should lay the foundation of any business relationship is transparency. But if the present Amazon agency does not give clear performance metrics, does not explain its strategies, and avoids direct questions, that is a major red flag. You either get to know where that cash is flowing to and how the campaigns perform, or you remain in thedark- you’re probably flying blind and wasting your money.
Poor Communication and Slow Response Times
If you invariably find yourself hounding for updates or waiting for days for a reply, it is time to rethink the situation. A top-notch Amazon agency is supposed to resemble a proactive partner and not some ghost. Clear, timely communication is paramount in being adaptable to a highly competitive marketplace such as Amazon. If your email falls on deaf ears or appointments get rescheduled more often than they get held, then it’s a go-get-their-business priority for them.
No Defined Results or ROI
You didn’t hire an Amazon agency to sit still; you hired it to grow. It’s been months without any tangible improvements on sales, conversion costs, or ROI; something must be wrong somewhere. A good agency continuously tests, tweaks, and optimizes to grow your store. If your agency cannot demonstrate tangible results, it is probably time to switch it.
Cookie-cutter Strategies
Is your agency giving you a one-size-fits-all approach? Are they offering the same tactics they would use for every client without any regard to what particular niche of product or intended audience you are aiming for? This lazy approach can do more harm than good. Every Amazon business is different, and your marketing strategy should reflect that. If your agency is not customizing your campaigns based on your specific needs, it’s time to find one that will.
Embrace Change or Fall Behind
Changes in the Amazon marketplace are by the second. Numerous new ad types, geometrical alterations, algorithm tweaks, and consumer trends keep popping out. The worst thing that can happen is if your agency does not even know about changes but costs you valuable opportunities. Your agency should be ahead of the curve in terms of not playing catch-up. Be on the lookout for a team that tests new ideas and brings fresh strategies into the arena.
Under-Creative and Poorly Listed Optimization
Are your product listings optimized completely? Do your images, title, and bullet points convert? If your agency isn’t overhauling your listings or producing great creative continually, you’re missing out. Poor listings will hurt SEO and sales. A really strong Amazon agency will take every word and image as a convert tool. If that’s not happening, it’s time to rethink your partnership.
You Feel Stagnance Without Growth
This is probably the biggest giveaway: you’re stuck. You’ve plateaued in growth, and your advertising is not producing any results. Your revenue targets aren’t being met. An excellent Amazon agency will scale you instead of feeding you. If your business is not growing and your agency has no plan in mind to correct that, it is time to check out other options.
In Conclusion
Your subject matter deserves an agency that treats it as a priority instead of a project. If these signs apply to you, listen to your instincts. Time to be heading in the direction of a results-oriented Amazon agency valuing transparency, creativity, communication, and last but not least, your growth.
Remember, being loyal to the wrong agency could cost you more than switching ever would. You’re better than mediocre; your brand deserves the best.
