To many people, sports nutrition is about carbo-loading for a competition หมาล่า, or having the latest sports food or supplement.…
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Introduction In the old days we simply said ‘eat less fats and oils’, based on the observation that the typical…
In most sports, athletes periodise their training. There may be a base phase after the off-season in which high volumes…
Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as…
The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects…
Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at…
How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of…
Designers of children’s clothes should be aware of the way that a child’s body shape changes as it grows and…
Carbohydrate loading is one of the most talked about yet misunderstood topics in sports nutrition. For a start, all athletes,…
There are many residential, commercial, and industrial customers of electrical power systems in the United States today. To meet this…