Entertainment
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The Modern World We Live in and Education
The modern world/kosmos we live in today is quite different from the classical Greek, politically, socially, economically, and culturally. Unlike…
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The Emphasis on the Extrinsic Values in European Universities
In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the historical persistence of universities has…
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Approaching Fashion and Consumption
Perhaps the most influential approach towards the study of fashion within the social sciences has been that associated with writers…
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The city and the spaces of fashion culture
This is the greeting given to telephone callers to Diesel Industries HQ in Molvena, Italy. Diesel makes no secret of…
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Reviewing food fashions and the case against ingestion
Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as…
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Cross-dressing, film and fashion
A popular comic feature of Hindi movies is to have a hero appearing dressed as a woman. This is usually…
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A short theory of the present
The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects…
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Organizing consumption and production
Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at…
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Make things as simple as possible, but no simpler
How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of…
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Managing the recruitment revolution
Christine Shewry is Global Head of People and Culture at Insurance Australia Group Limited (IAG). IAG is an international general…
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