This is the greeting given to telephone callers to Diesel Industries HQ in Molvena, Italy.…
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A popular comic feature of Hindi movies is to have a hero appearing dressed as…
Ailsa Falconer is Edinburgh’s Inspiring Capital City Region brand manager. She is the first brand…
Christine Shewry is Global Head of People and Culture at Insurance Australia Group Limited (IAG).…
If one were to apply modernist terminology, one would say that education in ancient Athens,…
In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the…
Introduction In the old days we simply said ‘eat less fats and oils’, based on…
Peering into other people’s food trolleys is a voyeuristic game we can all play when…
The concept of branding had an impressive career since its inception. Bernays, and later Dichter,…
Branding is not simply a collection of new business tools or a mere reflection of…