Cross-dressing, film and fashion
A popular comic feature of Hindi movies is to have a hero appearing dressed as a woman. This is usually at some point in the...
Lifestyle
The Edinburgh ‘Inspiring Capital’ brand
Ailsa Falconer is Edinburgh’s Inspiring Capital City Region brand manager. She is the first brand manager the city has employed in its long and august...
Managing the recruitment revolution
Christine Shewry is Global Head of People and Culture at Insurance Australia Group Limited (IAG). IAG is an international general insurance group with operations in...
The Educational Culture of the Athenians
If one were to apply modernist terminology, one would say that education in ancient Athens, but for certain extenuating circumstances, was basically a private than...
The Emphasis on the Extrinsic Values in European Universities
In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the historical persistence of universities has been the result of a...
Eat the right type and amount of fats and oils
Introduction In the old days we simply said ‘eat less fats and oils’, based on the observation that the typical Australian diet contains more fat...
Reviewing food fashions and the case against ingestion
Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as French gastronome Brillat-Savarin put it,...
A short theory of the present
The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them,...
Organizing consumption and production
Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at large, which is why it’s...
Make things as simple as possible, but no simpler
How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of the notion ‘brand’ that researchers...
