This is the greeting given to telephone callers to Diesel Industries HQ in Molvena, Italy. Diesel makes no secret of its globalising philosophy: its founder,...
Ailsa Falconer is Edinburgh’s Inspiring Capital City Region brand manager. She is the first brand manager the city has employed in its long and august...
Christine Shewry is Global Head of People and Culture at Insurance Australia Group Limited (IAG). IAG is an international general insurance group with operations in...
If one were to apply modernist terminology, one would say that education in ancient Athens, but for certain extenuating circumstances, was basically a private than...
In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the historical persistence of universities has been the result of a...
Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as French gastronome Brillat-Savarin put it,...
The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them,...