Posts by Alex

The principles of everyday eating

To many people, sports nutrition is about carbo-loading for a competition หมาล่า, or having the latest sports food or supplement. However, the ‘big-ticket item’ with...

A short theory of the present

The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them,...

Power Measurement Fundamentals

Electrical power measurements are important quantities, which must be measured precisely. Electrical power systems are dependent upon accurate measurements for everyday operation. Thus, many types...