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To many people, sports nutrition is about carbo-loading for a competition หมาล่า, or having the latest sports food or supplement. However, the ‘big-ticket item’ with...

Introduction In the old days we simply said ‘eat less fats and oils’, based on the observation that the typical Australian diet contains more fat...

In most sports, athletes periodise their training. There may be a base phase after the off-season in which high volumes of training are used to...

Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as French gastronome Brillat-Savarin put it,...

The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them,...

Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at large, which is why it’s...

How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of the notion ‘brand’ that researchers...

Designers of children’s clothes should be aware of the way that a child’s body shape changes as it grows and to recognise the shape of...

Carbohydrate loading is one of the most talked about yet misunderstood topics in sports nutrition. For a start, all athletes, from darts players to ultramarathon...

There are many residential, commercial, and industrial customers of electrical power systems in the United States today. To meet this vast demand for electrical power,...