Social Media

Social Media Analytics Enables Companies to Stay on Top Of What Consumers Are Talking and Thinking about

Social media analytics is an important analytical tool used by enterprises to monitor the performance of their social media campaign and measure the impact of...

Embodying the Single Girl in the 1960s

The dominant position in feminist studies exemplified by scholars such as Susan Bordo (1997) claims that consumer culture oppresses women by holding them to impossible...

A short theory of the present

The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them,...