Author: Alex

Alex is an SEO expert,writer and blogger with a strong passion for writing.

The modern world/kosmos we live in today is quite different from the classical Greek, politically, socially, economically, and culturally. Unlike the ancient Greek world of city-states (poleis), the modern world is one of nation-states, what we would call ethnopoleis, and in some areas, e.g., the European Union, the modern world is organized in the form of “international” or “supranational” political cum economic formations, what we could call cosmopoleis. Rule Politically also, modern liberal democracies are in many respects different from the Athenian democracy. In modern democracies, government or “rule” is carried out by representatives, who in some cases, e.g., the…

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In clarifying the concepts of intrinsic and extrinsic values, it should be noted that the historical persistence of universities has been the result of a well-balanced combination of the intrinsic and the extrinsic qualities of higher education. The intrinsic qualities refer to the search for truth and the pursuit of knowledge per se, while the extrinsic qualities refer to the ability of universities to respond to the needs of societies of which universities are part (Maassen 1997: 112). Until the 1980s, in most European higher education systems, the intrinsic values were dominant. Importance In the name of trust, governments were…

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To many people, sports nutrition is about carbo-loading for a competition หมาล่า, or having the latest sports food or supplement. However, the ‘big-ticket item’ with the most potential to influence your sports performance is your training diet. On the basis of time alone, your training diet is the aspect of your total nutrition most likely to make an impact on your body. It also lays the groundwork that is critical to your long-term success. Everyday eating must keep you healthy and uninjured, and in top shape for your sport. And it must support you through all the training that is…

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Introduction In the old days we simply said ‘eat less fats and oils’, based on the observation that the typical Australian diet contains more fat than is necessary or healthy. The direct benefits of cutting back on fats include promoting healthy weight or weight loss and reducing the risk of some lifestyle diseases. Indirect benefits include making room in the energy budget for some more valuable foods and nutrients. Nutrition guidelines recommend that total average fat intake be reduced by a quarter, to less than 30 per cent of total energy. Body fat For people needing to reduce body fat,…

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In most sports, athletes periodise their training. There may be a base phase after the off-season in which high volumes of training are used to regain conditioning or to gain muscle mass. This may be followed by a transition phase and competition preparation, then competition, recovery and the start of a new cycle. Within these macro cycles, there are micro cycles with sessions of different duration, intensity and purpose—hard day, easy day, etc. Clearly, as your exercise needs change, your nutrition needs do too. Nutrition In the previous section, we promoted the idea of setting up some baseline eating routines…

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Peering into other people’s food trolleys is a voyeuristic game we can all play when queuing at the checkout (as French gastronome Brillat-Savarin put it, ‘Tell me what you eat and I’ll tell you who you are’).2 Aspirational food shoppers may be more entertaining than the compulsive-obsessive chocolate types. Chocoholics are often very serious, despite Dawn French’s best endeavours in Terry’s chocolate advertisements to parody the extremity of the nation’s passion for chocolate. Process Class fantasies articulated via gourmet foods and/or supermarket ranges are far more humorous in terms of aspirational styling – to me at least – than those…

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The concept of branding had an impressive career since its inception. Bernays, and later Dichter, focused on the external effects of the brand. For them, the brand was a mechanism to engineer the relation between organization and its environments. Today, branding is management’s weapon of choice to structure the internal functioning of organizations. We want to write a theory of that present. ING Understanding what happens while the paint is still fresh, the gun still smoking, the engine still warm. So let us fast forward to the finance giant International Netherlands Group, better known as ING. ING Leads the Way…

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Branding is not simply a collection of new business tools or a mere reflection of cultural change in society at large, which is why it’s really important to hire a PPC ads service for your company. Rather, as our two examples of Bernays and ING have shown, it is a new kind of thinking that has deeply infiltrated the way we manage organization and markets, production and consumption. Brands are a new axis that connects production and consumption with each other. With Bernays, commodities turned into brands that convey meaning. At ING, the brand entirely transforms the internal operations of the organization.…

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How do writers make sense of branding? What are their different perspectives? Not surprisingly, there is no single definition of the notion ‘brand’ that researchers and practitioners would agree on. Our discussion of different perspectives is driven by Einstein’s dictum and a rather pragmatic analysis of the literature.5 We have developed a simple two-by-two matrix that explains not everything, but a fair bit. Marketing and Public Policy The first quadrant of our map welcomes branding as an additional implement in management’s toolbox. Management is the driver of branding, and the focus is squarely on the level of the individual organization…

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Electrical power measurements are important quantities, which must be measured precisely. Electrical power systems are dependent upon accurate measurements for everyday operation. Thus, many types of measurements and measuring equipment are associated with electrical power systems. Measurement fundamentals will be discussed in the following sections. Today, most nations of the world use the metric system of measurement. In the United States, the National Bureau of Standards began a study in 1968 to determine the feasibility and costs of converting the nation to the metric measurement system. Today, this conversion is incomplete. The units of the metric system are decimal measures…

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